SIMMENTAL - First Bull Sale
Also, at this time Diamond C was selling their Simmental Bulls by private treaty. They not only did their own bull gain testing, but also sent bulls to many of the major gain testing facilities across Texas. The bulls were normally the high gainer's at all the facilities.
On October 27, 1977, Diamond C held their first Simmental Bull Sale - The Decision is Yours Sale. Featured in the sale were the top gaining bulls from three major gain test sites - Texas Tech, Navarro College and Abilene Christian University.